Designed to reduce the amount of time and effort required from users to join a platform or service, express sign up helps growth by eliminating friction points in critical customer journey steps which can lead to major growth tailwinds.
Express sign up typically refers to a simplified and expedited process for creating an account or registering for the website or app. Express sign up simplifies the registration process and reduces friction for the customer.
As product managers looking for growth levers, increasing account sign ups is a key tool to increase account holders and move them into the engagement cycle.
Impact on metrics
Express sign-up options can impact several key metrics for an online platform or service. Here are some of the metrics that can be influenced by the implementation of express sign-up:
Conversion Rate can potentially increase the conversion rate, as they lower the barriers for users to create an account or sign up.
User Registration Rate can improve due removing friction in creating an account.
Higher user engagement rates as users get quicker access to the platform's features.
Abandonment Rate can be lowered during the registration or checkout process.
Express sign-up methods expedite the process of getting new users to their first interaction with the platform.
Simplified registration processes can lead to higher user satisfaction, as users appreciate platforms that value their time and make it easy to get started.
Express sign-up options
There is an increasing number of options for offering express sign up to users. In addition to social channels new interaction options are also coming into the fold. Let’s look at some of the options:
Users can sign up using their existing social media accounts, such as Facebook, Google, Twitter, or LinkedIn.
Express sign up (and sign in) involves a single button click to sign up, often accompanied by minimal required information (usually just an email address).
Users enter their mobile phone number, receive a verification code via SMS, and enter that code to complete the sign-up process.
On devices that support it, users can use their fingerprints, facial recognition, or other biometric methods to authenticate their sign-up or log-in.
There are also other Third party sign in aggregators which can manage multiple options for the company with less time needed to implement and maintain each option. to look into. (The buy option)
Single Sign-On (SSO)
SSO allows users to use one set of credentials to log in to multiple applications or services.
QR Codes or NFC Tags
In some cases, users might be able to scan a QR code or tap an NFC tag to instantly register for a service.
All of the express registration options covered can help improve growth. I recommend exploding each one for your product and take advantage of the benefits. An added benefit is if you do implement any of these options they can be used in additional products or across different channels.