Fit software uses a variety of data points, including measurements, body type, and style preferences, to provide personalized size recommendations and help customers make informed purchasing decisions contributing to improved KPIs.
Fit software for ecommerce refers to tools and technologies that help customers find the right size or fit for clothing and apparel items when shopping online.
Fit and size options
Virtual try-on technology allows customers to see how clothing items will fit on their body using augmented reality or 3D modeling
Size recommendation tools use data on body measurements and size charts to provide customers with personalized size recommendations.
Fit preference tools allow customers to indicate their style preferences, such as how they like their clothing to fit or how they prefer the length of a garment.
Fit reviews allow customers to share their own experiences with the fit of a particular item, helping other shoppers make informed purchasing decisions.
Impact on returns
One of the biggest challenges ecommerce businesses face is the high rate of returns due to customers receiving items that do not fit properly. By providing fit software that helps customers find the right size and fit for clothing items, ecommerce businesses can reduce returns and associated costs.
Customers who receive items that fit properly are more likely to be satisfied with their purchase and more likely to become repeat customers.
Ecommerce businesses that use fit software to provide a better shopping experience for their customers can enhance their brand reputation and stand out in a crowded marketplace. By reducing returns and improving customer satisfaction, fit software can help ecommerce businesses increase sales and profitability.
3D scanning
3D is another type of fit measurement and can be beneficial in a number of ways:
Provide highly accurate measurements of a customer's body, which can be used to provide personalized size recommendations for clothing items.
Possibly one of the most interesting applications of 3D will be combining 3D body scans of customers to virtually try on apparel, shoes and other products. Still in the research phase, this would provide a significant improvement to the current ecommerce experience of images or even 3D product carousels.
Another interesting application is to use 3D scanning to create customized products that fit a customer's specific body shape and size.